Branding and creative identity
We build the visual identity a business runs on: logo, colour, type, and the guidelines that keep it consistent once other people start using it. Made to hold up past the pitch deck.
What a brand identity includes
A logo alone is not a brand. We build the system around it so the identity stays consistent whoever applies it next.
- A discovery conversation about what the business actually stands for
- Logo design with real alternatives, not one option to approve
- A colour palette and typography system built to work everywhere
- A brand guideline document your team and vendors can follow
- Applied design across business cards, signage and packaging
- Source files handed over, not held back for future work
Who this suits
New businesses that need a real identity rather than a logo made in an afternoon, and established businesses whose current branding was never built as a system, so it looks different everywhere it appears.
If you already have a logo you are attached to, we can build the system around it rather than starting over, which is often the more honest and less expensive path.
Identity work we have done
Recent branding and product design work. More is on our showcase.
A full identity system: logo, colour and applied design across print and packaging.
A guideline document built so the identity stays consistent once other people are applying it.
Questions we get asked
Do you just design a logo, or the full identity?
The full identity: logo, colour, type and the guideline document that keeps it consistent. A logo without that system tends to drift within a year.
How long does a brand identity take?
Four to six weeks for a full identity, from discovery through to the finished guideline document and applied designs.
Can you work with our existing logo?
Yes. If the logo itself is sound but nothing around it is consistent, we build the system to match it rather than replacing it.
What files do we get?
Source files for the logo in every format you need, plus the guideline document. Nothing is held back for future paid work.
Do you design packaging and print too?
Yes, applied design across business cards, signage, packaging and anything else the identity needs to appear on.
What does a brand identity cost?
A fixed figure quoted after the discovery conversation, based on how much the identity needs to cover.