Case study · Food & consumer goods
Consumer Goods E-commerce Store
Ecommerce web design in Nigeria for a Lagos food brand: an online shop with five product categories, size options and bundles, delivery information, customer accounts, a loyalty programme and a distributor page.
The story
Problem first.
Then the system.
The challenge
A food brand with a range of yoghurts, granola, toppings and drinks needed customers to order online, and needed delivery times and opening hours to be clear before they checked out.
What we did
We organised the range into clear categories, added size and bundle options, put delivery information and opening hours where shoppers decide, and gave repeat customers a reason to come back through a loyalty scheme.
What we built
An online store with five product categories (Greek yoghurt, toppings and snacks, combo deals, granola and drinks), size options and bundles, a cart, wishlist and product comparison, customer accounts, loyalty points shown on products, a distributor page and a blog.
The shopper journey
From browsing a category to earning loyalty points.
Based on the documented project. Simplified to show how the system works.
The store
In use, on desktop and phone.
More work
Other problems we have worked on.
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Hospitality Booking System
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Food & retail
E-commerce Store
Menu, ordering and booking first, for customers on a phone.
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Mobile product
Messaging & Business App
Android and iOS, designed around a new user's first real action.
Read the case study →A good first step
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